Week 12: Selling at markets is a powerful way to build brand awareness, test products, and connect directly with customers. Successful market participation begins with planning—choosing the right markets, preparing inventory, and setting up an engaging display. Execution is just as important, including how you present your brand, engage with shoppers, and manage sales. Strong customer interactions can lead to repeat business, valuable feedback, and word-of-mouth promotion. Markets are more than sales opportunities—they are platforms for learning, growing, and building community connections.

Topics Covered: Planning for Markets, Execution and Engagement, Analysis and Growth

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