Week 11: Brand and marketing are essential for standing out in a competitive food industry. Developing a strong brand identity and product positioning helps communicate your story and connect with the right audience. Storytelling builds emotional ties that turn customers into loyal supporters. Digital marketing tools—from social media to email campaigns—allow you to build your brand presence and drive engagement. Community engagement strengthens visibility, builds trust, and boosts sales. Together, branding and marketing turn great products into lasting businesses.

Topics Covered: Brand Development and Positioning, Digital Marketing and Community Engagement, Strategic Marketing and Analysis

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