Week 4: A strong business strategy helps turn your food idea into a viable and competitive venture. Market research allows you to assess demand, analyze competition, and identify trends that validate your product’s potential. A clear business model canvas outlines your revenue model and sales channels and ensures you know how and where your product will reach customers effectively. Together, these elements create a solid foundation for decision-making and long-term success.

Topics Covered: Market Feasibility, Revenue and Sales Channels, Business Plans

YRASP Partner: York Small Business Enterprise Centre

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